Structured Data Examples ContactPage https://www.rankya.com/structured-data/examples/ ‎using Schema Markup https://youtu.be/viWTMt_kYwk how to structured data example video lesson created by RankYa

Google recommends using Structured Data which can include data types such as Schema Markup, schema.org vocabulary, RDF, microdata, JSON-LD and to learn more visit:

Get started with Search: a developer’s guide
https://developers.google.com/search/docs/guides/get-started

Learn how content appears in Google Search
https://developers.google.com/search/docs/guides/search-features

Although not JSON-LD, using Structured Data through schema.org microdata will also let you see even better results in search engines like Google

https://schema.org/
https://schema.org/WebPage
https://schema.org/ContactPage

Thank you for sharing this video. For more Structured Data Examples visit https://www.youtube.com/c/rankya YouTube channel

Boosting Your Site’s Domain Authority: Optimize Your Website’s Metadata

Chapters
00:05 Boosting Your Site’s Domain Authority: Optimize Your Website’s Metadata
00:15 What is Metadata?
00:36 How Optimizing Metadata Helps Improve Domain Authority
01:37 Best Ways to Optimize Your Site’s Metadata

Optimizing your website’s metadata can help improve its domain authority, which is a key factor in how well it ranks in Google search results.

Metadata includes data regarding the content on your website, such as the title of the page, its description, and any keywords you use to describe it. When Google sees that your site has good metadata, that is, when it’s clear what each page is about and why someone would want to read it, it’s more likely to show that page in its search results.

Here are some ways that optimizing your website’s metadata can help improve its domain authority:

Optimizing your page titles will increase clickthrough rates by helping search engines understand what the page is about. This improves the chances of people clicking on links to your site when they’re looking for information on a certain topic.
Optimizing meta descriptions helps users find content related to what they’re searching for when they visit your site through search engines like Google or Bing. This helps users find exactly what they need quickly and easily. This also improves their experience on your site, which could lead them to return.
Optimizing alt tags helps screen readers understand the content of images on your pages so that visually impaired users can access them. This also makes your website and content accessible to anyone else using an assistive device, such as a screen reader plugin for Chrome or Firefox.

Moving forward, to optimize your website’s metadata, you’ll need to make sure that your keywords are relevant and accurate. You can do this by checking out Google’s keyword planner tool and searching for keywords that are relevant to what you’re trying to promote on your page.

Once you have found some relevant terms, make sure that they are on every page of your website! This will help increase the domain authority of your site because Google knows what each page is about, which helps them determine whether or not it should rank higher than other pages for specific keyphrases.

Lastly, don’t forget to add structured data markup to your site’s pages. This helps search engines better understand the content on those pages and how it relates to other content on the web. It can also increase click-through rates by improving rankings in SERPs.

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This video can be found on this channel:
https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

We look at structured data and how you can use it to make your website eligible for rich results in Google Search.
We cover the basics of structured data and why it helps Google and others to better understand and represent web content. We also share a practical example, including an implementation in JavaScript.

Resources:
“Search Gallery → https://goo.gle/search-gallery
How Structured Data works → https://goo.gle/3eSH6r2
Structured Data codelab → https://goo.gle/2I1POXO
Structured Data and JavaScript → https://goo.gle/3oiudtC
Structured data in search results → https://goo.gle/37o2SiY
Structured data guidelines → https://goo.gle/36x2SxX
Structured data guidelines → https://goo.gle/33Bx88Z
Rich results test tool → https://goo.gle/richresults”

Speaker: Martin Splitt

Subscribe to Google Chrome Developers here → https://goo.gle/ChromeDevs
Watch all Chrome Developer Summit sessions here → https://goo.gle/cds20-sessions

#chromedevsummit #chrome #searchtips

event: Chrome Dev Summit 2020; re_ty: Publish; product: Chrome – General; fullname: Martin Splitt;

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Get to know how search engines interact with pages and how to diagnose problems and improve websites.
Watch the full free course at SEMrush Academy: http://bit.ly/2lPfSdj

0:05 On-page markup
0:31 Schema.org
2:05 Microdata markup or JSON-LD

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You might find it useful:
Find and fix your site’s on-page and technical issues with the Site Audit tool:
➠ https://bit.ly/3f32yJn

Understand how Google bots interact with your website by using the Log File Analyzer:
➠ https://bit.ly/35hLpXS

Understand the basics and delve further into the specifics of technical SEO with our in-depth course:
➠ https://bit.ly/35gJNhe
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Structured data is on-page markup that helps the search engines to have a better understanding of the information on your website. In other words, structured data tells the search engines what your content means, not just what it says.

Besides helping Google understand your content better, structured data can also help you gain additional visibility in SERPs with elements like rich snippets or knowledge boxes.

Schema.org is the most commonly used structured data markup for SEO – it’s the result of a collaboration from Google, Bing, Yahoo!, and Yandex.

Schema markup can be added to nearly any type of data you’ve got on your site – there are literally hundreds of markup types. You can add schema to reviews, recipes, ratings, products, events, and even local businesses.

Let’s look at an example for a car dealership. When a human user looks at the page, they see the standard text content they expect to see. Behind the scenes, schema markup has been added, so when you go to Google’s Structured Data Testing Tool and check the URL, you can see a breakdown of all of the different types of schema that have been added to the page.

The store hours are a great example of how schema is beneficial. Let’s say a store is open from 9am to 8pm Monday through Friday and stays open until 10pm on Saturdays. The website might display this info as 8 dash 9 space am space m dash f, or it could show 8 colon 0 0 space am space thru space 9 colon 0 0 space pm space Monday space through space Friday, or any of several other ways of writing out store hours. But if schema is used, the schema serves the hours to Google in the established schema format, so Google doesn’t have to parse the visible text to determine the actual hours.

There are two ways to include structured data on your site – microdata markup or JSON-LD. Microdata markup is the manual method, where you add in-line schema annotations to the corresponding HTML page elements. When you use JSON-LD, Javascript fires and inserts the markup into the head of the page.

Google recommends the JSON-LD method, and that’s generally the best way to go anyway, because it’s cleaner and easier.

When you’re starting SEO work on a new site, you should check the schema markup on each page of the site to make sure that it’s implemented correctly. You should use Google’s Structured Data Testing Tool to check for any errors or incorrect implementations of the schema markup.

#StructuredData #SEOcourse #SEOtutorial #SEMrushAcademy